Episode 3: March Mando-Madness

During the first months of 1924, there must have been quite a roar of activity in the Gibson workshops. By March 31, 1924, they had produced the largest number of Gibson Master Model instruments ever assigned to a single date; and of course each label was signed by acoustic engineer Lloyd Loar. Thanks to Dan Beimborn’s Mandolin Archive and Darryl Wolfe’s F-5 Journal, as well as our own studies, we can report at least 64 Master Model instruments:  36 F-5 mandolins, 3 K-5 MandoCellos, 11 L-5 Guitars and 14 H-5 Mandolas. Of the known F-5 mandolins, 20 had flowerpot peghead inlays and 16 had the non-typical fern inlay pattern (see photo above); all but one Mandola had the fern inlay peghead.  We find that a significant number of these instruments left the factory with a Virzi Tone Producer installed.  Approximately half way through the sequential order of these mandolins, and possibly associated with the fern inlay, the previously specified grained ivoroid body binding was replaced with white plastic and the finish was scraped off the binding. This resulted in an improved visual contrast. Today we can recognize the distinctive outline that makes these instrument stand out, even in the old photos. The caps of the body points remained grained ivoroid.  This protocol continued on F-5s through the “fern” (post-Loar) era. Additionally, most of the Fern-Loars we have seen came with the silk-plush green lined Geib and Schaefer case (see margin scroll), while many of the flowerpot models from 1924 were shipped in the G & S case with red velour.  Quite clearly, the Fern-Loars were meant to be something new, different and spectacular.

Gibson F-5 76553, March 31, 1924. Fern inlay, white body binding. A pristine, completely original example.

Gibson F-5 75950, March 31, 1924: flower-pot inlay, ivoroid body binding and red-lined G & S case.

Gibson F-5 75950 in original case.

Left: floor inlay design in the Baptistery of the Cathedral Santa Maria del Fiore, Florence, Italy, 1029. Middle, flower-pot inlay F-5 75950, right fern inlay, 76553, both dated March 31, 1924. The decorative genius of the old world often shows up on Gibson instruments.

Labels in the Gibson F-5 75947, dated March 31, 1924. Notice the serial number label is in the distinctive hand that we have seen since the beginning of our examination of the F-5. “Lloyd Loar” is signed and dated in the very familiar style throughout this signature date.

Labels in Gibson F-5 75941. The serial number label is written in a different, much cruder style. We begin seeing this more in the F-5s in 1924.

Despite the frenzy of production in early 1924, creativity was at its peak.  From woodworkers to finishers, they focused on the highest quality. The team under Loar at Gibson was making magic with materials at hand, and innovation was part of that mindset, not just with the Fern-Loar. For example, throughout the entire production of the Master Model project, finishes were darker and richer, and in a curious parallel to the color, the sound of these instruments is darker and richer. Within that general assessment of tonality, we have observed an endless variety of tone color, complexity and nuance. The installation of the Virzi Tone Producer had become more refined and tonal results in some the Virzi mandolins, such as 76553, the Ada Merrifield F-5, are quite stunning. 

Perhaps Lloyd Loar was focussed on the Gibson showcase at the upcoming Guild Convention in Pittsburgh in April and was responding to some of the feedback from the two previous conventions. Ostensibly, there would be a huge opportunity to present these instruments, and additional acceptance and sales would support Loar’s financial relevance to Gibson, Inc. Judging by the subsequent appearances of style 5 instruments in the mandolin organizations of western Pennsylvania after 1924, and the number of F-5s from that area that surfaced during the Bluegrass revival of the 1960s-90s, one might conclude that this plan was well conceived and productive. 

Music Trade Report, March 8, 1924: Harry Ferris’ new promotion campaign.

However, at the same time that the workshop was outputting more Master Model instruments than ever, General Manager Harry Ferris’ plan to create Gibson Franchises focused on anything but the F-5. Ferris wanted to authorize exclusive Gibson dealerships and phase out the teacher/student/agent system that had been a hallmark of Gibson’s sales strategy from the beginning. Most of the newly ordained franchise music stores catered to a more general audience who would be more likely to purchase much less expensive models than the F-5. Only the Gibson catalog still promoted Loar’s efforts. The only Gibson advertisement in a music magazine in 1924 that we have been able to locate was in the “page 19” articles in The Crescendo, but even there, there was no mention of the F-5. It seems Ferris put responsibility for advertisement in the hands of the new Gibson dealers, many of whom placed ads at their own expense in local newspapers.  The media blitz that had heralded “The World Hears A New Tone” in 1923 disappeared completely in 1924.  Consequently, the March F-5s were slow to find homes.  We have no sales records to confirm when each of these Loar signed instruments was shipped, but we have evidence that some did not find homes until years later.  In a March madness where the head doesn’t talk to the hands, the front office and the factory seem to have been woefully out of touch.

 

Ironically, at the same time that C.V. Buttelman, the former advertising executive at Gibson, was receiving accolades for putting together the Gibson catalog “N,” he left the company for Boston and began his new job with Melody magazine, officially beginning on February 1, 1924.

 
 

The Crescendo, March 1924, p. 10.

 

At the same time the front office began turning its back on Lloyd Loar, mandolin organizations across the country began to feature more and more Master Models in their enembles.

Cox’s Serenaders, the cover photo of The Crescendo, March, 1924.

Gene Rodemich and The Brunswick Recording Orchestra included two F-5s and an H-4. Crescendo, April 1924.

Original owners of March 31st, 1924 F-5s: left, Mrs. Ada Merrifield, Gibson Catalog Q, p. 18. Paul Lieber, Crescendo, August, 1926; T. A. Miles, Knoxville, Tennessee, with F-5 #75947.

Mrs. Ada Merrifield, Paul Lieber, Herman F. Torro, T. A. Miles, Adolph Regnald, Vladimir Lukashuk, Charles Carter, Eugene Claycomb, Hermon Von Bernewitz and Conrad Gebelein were among the first generation of owners of Loar-signed instruments with the date of March 31, 1924. We have no records as to when they all acquired these mandolins, but for example, Mrs. Ada Merrifield from Willimantic, Connecticut, bought her “new” March 31st, 1924 F-5 from her teacher, Walter K Bauer, in 1927. By 1928, Mrs. Merrifield had an F-5 and H-5; Paul Lieber of Bloomington, Illinois had a full set of Master Models: two F-5s, an H5, L5 and a K5. He was quoted: “music will once again turn to mandolin and guitar. ” It was Mr. Gebelein, however, that single-handedly populated the Chesapeake Bay State with F-5s, H-5s and K-5s. 

 

Conrad Gebelein with his Loar era F-4. Although he was responsible for putting many Master Model instruments into the hands of players, he was more likely to be seen with a conductor’s baton.

 

Conrad Gebelein, born in Fuerth, Germany on December 7, 1884, had begun working in a musical instrument repair shop near Nürnberg at the age of nine in order to earn money for music lessons.  He and his sister left for the United States in 1910, landing in Baltimore, Maryland on the ship “Nectar” on November 9.  Working as a musician for hire, he managed to finance his education at the Peabody Conservatory.  He attended classes by day, played banjo in speakeasies at night and piano at weddings and churches on weekends.  An enterprising young man with an entrepreneurial spirit, he gave private and group mandolin lessons and soon became a Gibson Teacher-Agent.  By 1920, he was distributing a significant number of Gibson mandolin family instruments, tenor banjos and Hawaiian instruments in the Baltimore area.  In 1921 he became music director at Johns Hopkins University and founded the Johns Hopkins Marching Band, which he directed until his retirement in 1971.  “Gebby” was a much loved figure at that University: he not only led the band at sporting events but was often seen arguing heatedly with referees at the LaCrosse games.

The Silvertone Serenaders, The Crescendo, June, 1926. Front row seated, left to right: Mrs. Anna Smallwood, John Hayes, Elizabeth Hubbel. Standing left to right: George Sandlars, Henry Dall, Joseph Ruppel, Duane Hayes, Joseph Rupplein, Charles Wolf, Henry Kaiser, Conrad Gebelein, director.

Gebelein organized several different musical aggregations including the Silvertone Mandolin Club, The Hawaiian Troupe and the Johns Hopkins Banjo Club.  On November 12, 1925, his newly created Baltimore Mandolin Orchestra performed a live concert broadcast on WBAL radio, led by Gebelein’s baton and mandolin solos.

 

Baltimore Sun, November 12, 1925.

 

After 1924, aside from his commitment to Johns Hopkins University, Mr. Gebelein focused his efforts on the Baltimore Mandolin Orchestra. He also worked to fill the chairs with Gibson instruments; some were purchased for the orchestra and some were sold to members of the orchestra through “Gebelein Music.”  In photos on the Baltimore Mandolin Orchestra website as well as in the Gibson catalogs and Crescendo magazines, we see many different Loars, and a few can be identified:  From the March 31st group, F-5 #76780 & F-5 75941 mandolins, H-5 Mandola 76498; and K-5 MandoCello 76981 (which was signed October 13, 1924).  

Baltimore Mandolin Orchestra, ca. 1928. At least two F-5s, 1 H-5 and 2 K-5s! Mr. Gebelein, standing, back row right;

Gibson F-5 76780, Photo by Phil Cooley. This mandolin occupied the first chair with the Baltimore Mandolin Orchestra for 98 years, often seen in the hands of soloist Joyce Adams. Today, it is in the very capable hands of Michael Schroeder of the Louisville Mandolin Orchestra.

Gibson F-5 75941, signed by Lloyd Loar and dated March 31st, 1924, one of the darkest in tone and color.

We have no record of exactly when Gibson F-5 #75941 left the factory, but we know it was purchased through Gebelein Music and was in use in the orchestra; when the orchestra was forced into hiatus during World War II, it was purchased by one of the orchestra members, Joe Murphy, from Washington, D. C. In the 1960s, Murphy traded it to Charles Barnes of Vermont. Courtesy of George Gruhn and Harry Sparks, Barnes passed it on to Tony Williamson in December, 1977. It has been played by Williamson as his primary mandolin since that time and has made appearances in each of the continental United States, Hawaii, Japan, Taiwan, Italy, France, Spain, Germany and England. Since 1977, maintenance has been performed by either Randy Wood, Steve Gilchrist or Lynn Dudenbostel. During Williamson’s long tenure with the mandolin there have been occasions when 75941 was played by Bill Monroe, Jethro Burns and David Grisman.

 

Bill Monroe plays Gibson F-5 75941, circa 1985. Photo by Mike Mendenhall.

 

Did David Apollon, the “mad maestro of the mandolin,” also play 76780 and 75941? He was one of the stars of a musical show in Washington, D.C. for the entire week leading up to December 7, 1941. Gebelein and Murphy were undoubtedly in the audience, for Apollon’s dedication to them on two promotional photos are dated from that time. We cannot help but wonder if some of the Baltimore instruments may have actually found their way into the hands of that master at some point during that week. It must have been a tremendously exciting week, and, in retrospect, a poignant prelude to the disaster and ensuing war that would change life dramatically for these musicians.

Evening Star, Washington, D. C., December 6, 1941_

Dave Apollon autographed photos to both Conrad Gebelein and Joe Murphy. Photo, left, “to Gebby-” Baltimore Mandolin Orchestra website gallery; photo on right, “to Joe Murphy,” courtesy Tom Isenhour collection.

Prior to World War II, and resuming afterwards, Gebelein and members of the orchestra put their instruments to constant use, and they all bear the strong voice associated with much playing time. When repair became necessary, Gebelein relied on the Gibson factory.  Thanks to curator and appraiser Joe Spann of Gruhn Guitars and author of “Spann’s Guide to Gibson,” we have received the following notes from Gibson shipping ledgers (it is our understanding that such records prior to 1935 are not extant):

 “1924 Gibson F-5 (serial number 75941)-factory repaired. Returned to C. Geberlein (sic) Music on 15 June 1936.” 

 “1924 Gibson F-5 (serial number 76780)-factory repaired.  Returned on February 27th 1942 to Conrad Geiblen (sic)”

We do not know if Mr. Gebelein ordered the Virzi Tone Producer removed, but in both mandolins there is clear evidence of factory installation and removal. Aside from that, the primary matters of concern were wear on frets and function of tuners.  At the time, Gibson’s protocol for fret wear was to replace the entire fingerboard.  Whereas 75941 currently has a fingerboard with dot inlay and binding consistent with factory specification for 1936, we can suspect that installed during the repair documented above; Similarly, since pearl block position markers were factory specifications on style 5 models by 1942, we can also assumes that the war-time female staff, the “Kalamazoo Gals,” was responsible for that installation. (That fingerboard has since been replaced yet again).

March 31 F-5 Pegheads: Left F-5 75941, middle 76780, both with 1930s tuners installed by the factory. Right, 75950 with factory original tuners. Notice that in the repair on the left, the original peghead was redrilled; there are no drill holes visible on the peghead in the middle, yet it does have 1930s tuners. Also, notice that the string post on the original is mounted above the turning gear and that is reversed in the 1930s tuners.

As was the case with frets, Gibson did not repair worn tuners, but replaced them with current models. At some point in the 1930s, the tuners used by Gibson had a different configuration: the position of the tuner post and the round gear was reversed so that the string tension pulled the gears together instead of apart. Consequently, the new tuners would have to be mounted in a different position. To do this to a 1924 instrument, the old tuner post holes had to be plugged and new holes drilled to position the tuners on the peghead. 

Comparison of tuners: Left to right, Gibson F5 75941 and 76780 with 19340s tuners and 75940 with 1924 models.

Since the peghead had to be redrilled to accommodate the replacement of tuners, it is our understanding that earlier versions of this repair would include a replacement of the peghead overlay to hide the work, as is the case on F-5 76780. How do we know this? In the photo below, compare the fern inlay on 76780 to the original from 1924 and to one from the mid-30s. It is definitely the later fern. This would not have been consistent with factory specification for peghead overlay in 1942, so that repair must have been earlier, in a time preceding current records. On the other hand, the peghead repair on 75941 could have been performed during the repair documented, as the tuners were consistent with factory specification and the original overlay was preserved: they simply plugged and redrilled and covered with finish, leaving the tell-tale marks of the process.   (Note on tuners: All these original F-5 tuners were open back, and often suffered from build-up of dust, dirt, etc. If cleaned with a vibratory tumbler with fine walnut shells for 4-5 hours, they can often work as well as new [tip from Randy Wood; this works beautifully on any of the open back Waverly or Grover tuners made prior to World War II that have grown too stiff to turn]). 

Left: Gibson F-5 76553 from March 31, 1924, showing Loar style fern inlay. Middle, 76780, March 31, 1924, with 1930s tuners and replaced peghead overlay; Right: 1934 F-5 94448 showing the redesigned inlay; notice the finer tendrils of the fern which is a match to the peghead of 76780. However since the type finish used in the repair of 76780 was discontinued around the same time that Gibson began to employ the new tuners, we deduce that this repair would most likely have performed earlier than the one listed in the 1942 document.

 
 

At this point, by far the majority of the Lloyd Loar F-5s have reached 100 years of age. There are still many more interesting mandolins and developments at Gibson to come throughout the rest of this year, but why not ramp up the celebration now? As the Gibson Lloyd Loar F-5 has played such an important role his career, we close with Tony Williamson leading an all-star cast with F-5 #75941 in a classic Charlie Parker composition, “Now’s The Time.” It’s a “Call To Jam,” so wherever you are, and whatever instrument you play, we invite you to get it out and and celebrate with us!

Episode 2: Enduring Beauty

Rybka’s Orchestra, circa 1924, with Gibson F5 75709, the last instrument of the legendary February 18, 1924 batch. L to R seated: Joseph F. Rybka; Raymond Day(?); Charles Kreger. Standing, unidentified, O.H. Andreson and Rudy Cipolla.

 

Gibson F5 75709, as it appears today.

 

Monday, February 18, 1924 was an auspicious day for the Gibson F-5 mandolin. Many of the F-5s that have the magic label signed by Lloyd Loar and inscribed with that date are still making music in the hands of brilliant players one hundred years later: Mike Marshall, Chris Thile, John Paul Jones, John Reischman, Gene Johnson, Andrew Marlin, Steve Smith, Bob Knysz and others all appear regularly with February 18, 1924 F-5s. Musicians tuned into the power of the dark tone that characterize these beautiful instruments find it difficult to hit the stage with anything else.

The serial numbers themselves are interesting. Thanks to the work of Darryl Wolfe and Tom Isenhour creating the “F5 Journal” and Dan Beimborn for the searchable website, “mandolin archive,” we can more easily study these mandolins now than we could 50 years ago when we first embarked on this search.  Of those Feb 18, 1924 mandolins extant, most appear to be in two distinct sequences: from 75305 to 75329 and 75686 to 75709. Most of the last block of these mandolins have the Virzi Tone Producer installed, a secondary vibrating surface attached to the underside of the top (See Breaking News 1923, Episode 1: The Most Momentous Development). If one accepts the sequential nature of these numbers, F-5s 75308, 75312, 75688, 75705 and 75708 are still missing.  In the last few years, recent discoveries have filled in missing numbers, for example 75323 appeared just last year. One hopes that still more may surface.  Is there one in your grandmother’s attic?

A century ago, the first to play these mandolins ranged from well known performers like Walter Kaye Bauer and Lloyd Loar himself to hometown heroes like Melvin Deets and Virgil Basagno. For today’s celebration, we begin with the last one known to have been signed that day, 75709, which began its journey with a shipment to Portland, Oregon, where it became the centerpiece of the “Rybka Plectral Orchestra.” Appearing under various names like Rybka’s Orchestra, The Rybka Plectral Orchestra, Rybka’s High Class Orchestra and even The Rybka Imperial Plectral Orchestra, this dedicated musical aggregation began with Professor James Rybka, who was listed as a music teacher at 483 Washington St., Portland, Oregon. He attracted members into the orchestra with ads in the local papers, and had already established the group as a traveling ensemble as early as 1900.

 

The Wahpeton Times, Wahpetan, North Dakota, July 26, 1900.

 

The Oregon Daily Journal, Portland, Oregon; June 21, 1922

We are unclear as to exactly how the transition occurred, but by 1922 the organization came under the auspices of twenty-six year-old Joseph F. Rybka. With his modern-thinking approach, he embraced Gibson instruments heartily. Consequently, he attracted players in his ads: if you were an accomplished stringed instrument player with a desire to travel and perform, you could leave your old bowl-back at home. Once accepted as a member of the Rybka Orchestra, you would be provided with formal wear and a new Gibson instrument!

The Oregon Daily Journal, Portland, Oregon, July 9, 1922.

The Rybka High Class Plectral Orchestra, circa 1921. Members included O. H. Anderson, F4 mandolin; Joseph F. Rybka, K-4 Mandocello; Charles Kreger, harp-guitar; C. Des Georges, H-2 mandola; Thomas Ambrose, A-2 mandolin; and Rudy Cipolla, A mandolin. (Photo appears in many publications including Gibson Catalog N, p. 36)

The mandolin movement in the Northwestern United States had been ignited by African-American virtuoso Silas Seth Weeks when he formed the Tacoma Mandolin Orchestra around 1890 (see Breaking News 1922, Episode 13: “The Spice of Life”). By 1920, the Rybka Orchestra had captured the mandolin audience of the west coast and commanded wide-spread attention with their live radio concerts. Many performances originated on KGW, “The Oregonian,” and were broadcast nationally as part of “Radio Doings” out of Los Angeles. (Cadenza, July, 1923). Articles in Music Reports, Cadenza and Crescendo magazines extolled their accomplishments. Unlike many other mandolin ensembles of the middle to late 1920s, they did not double on banjos or play popular jazz selections. Their public appearances throughout the west coast area specialized in “High Class” venues like Hotel Richelieu in San Francisco (The San Francisco Examiner, September 11, 1921); The Grand Theatre in Salem Oregon (The Capital Journal, May 30, 1924), and The Hotel Carlton, Portland, Oregon, on November 8, 1922 (see concert program, below).

 
 
 
 
 
 
 
 

While the Rybka Orchestra was professional in the sense that they took their music very seriously and required remuneration for their performances, all the members were either immigrants or sons of immigrants, and were remarkably industrious. Joesph Rybka himself was a highly sought after sausage maker in Portland; Charles Kreger, a tinsmith; Carmine Tomasso D’Ambrosio (Thomas Ambrose) was at various times a photographer, a ship worker, and finally by 1930 a full time musician; and young Rudolpho Vincenzo “Rudy” Cipolla worked in his father’s barber shop while living in Portland. (Mr. Cipolla deserves a full biography of his own. A much-loved mainstay of the the Bay Area mandolin scene in the 1960s and ‘70s, his unique performance and compositions were recorded by his friend David Grisman on Acoustic Disc: https://acousticdisc.com/product/rudy-cipolla-portrait-of-an-american-original/).

 

The Cadenza, February 1923, p. 19.

 

The year 1924 was a fabulous year for Rybka’s Orchestra. Not only were they riding high on the response to their performances, they were affluent enough to make two large purchases. In May, Joseph Rybka, for the staggering sum of $1485, became the proud owner of a 1924 Studebaker Special Six touring car. The Oregon Daily Journal published an article entitled “Gives Up Pullman for Motor Car.”

The Rybka Orchestra poses in the showroom of John K. Leander Automobiles at Broad North and Everett St in Portland Oregon on May 6, 1924 with their brand new Studebaker Special Six touring car. Rybka himself sits behind the steering wheel, and Charles Kreger and Raymond Day are on the Running Board.

Of course, for our purposes, an even more important acquisition for Rybka’s Orchestra was also made in 1924: a new Gibson F-5, signed by Lloyd Loar and dated February 18, 1924!

Gibson F-5 75709 (Virzi Tone Producer 10022 has been removed): unique figure in the back, extraordinary sound, remarkable condition.

 

A similar mandolin, and probably the most famous of all the February 18, 1924 F-5s, began life as part of Howard Fisher’s Gibson Orchestra of Eldorado, Kansas in the hands of 18-year-old Virgil Augustino Basagno. Today, that mandolin has had more Carnegie Hall appearances than any other in the hands of modern mandolin master Chris Thile. The story is beautifully profiled in a Mandolin Cafe interview by Dan Beimborn: https://www.mandolincafe.com/news/publish/mandolins_001436.shtml

Virgil Basagno, standing, third from left with F5 75316; leader, Howard D. Fisher, standing left with H5 mandola. (Gibson catalog P, p 8)

 

An extremely interesting F-5 for the purposes of our study is Lloyd Loar’s personal instrument, 75315. It is currently on display as part of the “Acoustic America” exhibit in the Musical Instrument Museum of Phoenix and can be heard on occasion in their concert hall played by a master musician.

Gibson F-5 75315, formerly owned by Lloyd Loar.

We feel that this mandolin holds many clues that may shed light on Lloyd Loar himself. One observation we have made, based on interior examination with an endoscope, is that the Virzi Tone Producer, #10310, was added later by removal of the back. If the numbers are even remotely sequential, Virzi 10310 was most likely added toward the end of 1924.

Photo (view from back of the mandolin) showing the placement of the Virzi Tone Producer by three feet to the underside of the top.

In addition, we have also found a very curious “doodle” in ink on the foot of the Virzi 10301 installed in 75315. What, if anything, does this mean?!!

 
 


A lesser known but equally great sounding F-5, 75329, was purchased by Melvin William Deets (formerly Deeto) while he was employed by the Hershey Chocolate Company in Hershey, Pennsylvania. He, on mandolin, and his brother Ray W. Deets, a printer for Lebanon Offset Press who was profiled in the 1921 Gibson banjo catalog, played with the Phil Fisher Orchestra in Hershey.

Gibson F5 75329 (Virzi # 10165). Today, it can be heard in the hands of Bob Knysz of the Atlanta Mandolin Orchestra. (1990 Mandolin Central catalog; Photo by Trip Savery)

 

Gibson F-5 75696 (Virzi 10150 removed) can now be heard on stage and recordings as Andrew Marlin, of WatchHouse and Mighty Poplar, forges a new tradition of soulful mandolin music.

Pittsburg Mandolin Orchestra, William Hanna Sweeney; Based on the information we have, the lady in the center directly behind Mr. Sweeney may well have been the orignal owner of Gibson F5 75696. The Pittsburgh Press, Pittsburgh, Pennsylvania. June 27, 1924.

 

Another favorite February F-5, Gibson 75702 (Virzi 10167) surfaced in Michigan with a one-of-a kind blue-lined Geib and Schaefer case.

Gibson F5 75702.

 

Emily Unkle plays Gibson F-5 75702 at Merlefest in Wilkesboro, North Carolina, 2010. Photo by Tim Timberlake.

 
 

These last two mandolins make for an interesting comparison concerning the Virzi Tone Producer. Following, here are two studio recordings featuring solo performances by Tony Williamson on two F-5s just a few numbers apart, one with Virzi and one without. First, “All Of Me” on 75696, with Virzi removed; and second, “What Is This Thing Called Love” on 75702, Virzi intact.

Another comparison with which we are deeply involved is a study of the labels. Readers of Breaking News will recall that we did a study of the handwriting of Gibson employees in an effort to theorize who might have been the author of the serial numbers (Breaking News 1923, Episode 6: “Darkening Tones.”) In February 18, 1924, we see many examples of a familiar cursive in pencil, but on a few labels, a new author appears. We will report on this in greater detail as more examples appear and our research continues. For now, here are some samples.

On left, Gibson 75315; on right 75323. Both have the familiar penmanship of Lloyd Loar and the flowing pencil that we have ascribed to woodworker Gene Weed.

On left Gibson F5 75694; on right 75699. 75694 has a new author. Who could that be?

There are certainly many more mandolins from the February 18, 1924 batch that deserve celebration on this centennial anniversary, and we hope to hear from our many friends and colleagues about their instruments.

There is no greater joy than actually playing one of these great mandolins. As a parting shot, here is one of our favorites, Gibson F-5 #75309 and Tony Williamson having just that great joy!

Episode 1: Lloyd Loar in '24

The 1924 Gibsonian Concert Orchestra. L to R: Lloyd Allayre Loar; Dorothy Ann Crane; Sallie Fisher Shipp-Loar; James Hart “Jazz” Johnstone; Nellie K VerCies; Eva Lucille Campbell. Instruments, L to R: F-5 mandolin, H-5 mandola, J Mandobass, 10-string MV-5, and K-4 mandocello. Photo from The Rolling Stone, February, 1975.

Welcome to “Breaking News: 1924,” a collection of primary source documents concerning the many facets of the work of Lloyd Loar in 1924, with a focus on the F-5 mandolins, H-5 Mandolas, K-5 Mandocellos and L-5 Guitars, now one hundred years of age. 

Gibson F5 75696, signed Lloyd Loar, dated February 18, 1924.

At the dawn of 1924, the entire world took a deep breath to drink in the exuberance that the promise of prosperity brought.  In the United States, the deflationary recession that had fueled the labor riots from 1920 to 1922 was almost as far in the rear view mirror as the pandemic and World War I.  More and more people had left the rural communities for towns and cities to work in factories where wages were at an all-time high. Free time was a completely new idea for many Americans, but most embraced it completely.  Automobiles crowded the woefully inadequate highways and city streets: over 20 million automobiles were on the road by the end of the decade.  In the White House, Calvin Coolidge and his secretary of commerce Herbert Hoover led a Republican administration that championed big business and cultivated captains of industry, while turning a blind eye to wild speculation by investors who bought on margins in a stock market on a collision course toward disaster. It was election year, and even though Coolidge had inherited the stigma of the Teapot Dome scandal from the Harding administration, the Democratic party was split apart on issues like immigration and prohibition and offered no challenge to the Republican ticket. The so-called “Flaming Youth” crowded the speakeasies at night, dancing the Charleston to Jazz music.  Young men were often seen driving wildly in convertible automobiles with a flasks of gin in their pockets and short haired, short skirted “Flappers” squeezed in around them.  The musical instrument of choice to bring along for such outings? As was the case for P. G. Wodehouse’s Bertie Wooster, there was nothing more appropriate than a banjolele. 

Stylish ladies out on the town in 1924 carrying washboard for percussion (left), “jaw” harp and banjolele (middle) and concertina (on right)

Many homes now had radio sets (sales of radios went from 60 million in 1922 to 850 million by the end of the decade), and the phonograph had found a significant place in many lives. “Popular music” was now a commodity rated by airplay and record sales, and, at a precedent that followed popular music thoughout the rest of the century, the raucous, raw music of artists who had abandoned convention gave way to smoother melodies and harmonies and rhythms more palatable to the general public.  There were rare exceptions, such as Bessie Smith’s “Downhearted Blues,” which hit number one in 1923. In 1924, the Isham Jones Orchestra featuring Al Jolson (on vocals) held the number two spot with  “California Here I Come” and “It Had To Be You” at number four.  In addition to Jones’ big-band instrumentation that included a full complement of brass, strings and rhythm sections,  the Orchestra carried a mandolin and banjo string section which was featured on some of the repertoire including “The One I Love.”  Isham Jones was a Gibson endorser, and the talented multi-instrumentalists he employed were among the best paid side-men of that era; Charles McNeil, the banjoist, for example, reported an income of $150 per week during 1924. The music for the mandolin quartet was arranged by Lloyd Loar, and we have included that entire arrangement at the end of this episode.

The Isham Jones Orchestra performed on Master Model Instruments as part of their repertoire. Despite the poor quality of this magazine photo, we make out an F5, H5, TB-5 and possibly an MB-5. Later, the L-4 guitar was replaced with an L5. Cadenza, February, 1924.

 

The Crescendo, February, 1924.

 

For Lloyd Loar, this was a year of significant transition.  By January of 1924, his title at Gibson had been increased to “Superintendent and Acoustic Engineer,” and later, “Factory Manager and Acoustic Engineer,” with managerial and sales responsibilities added to the duties agreed upon in 1921. Loar was tasked with research and development, supervision of construction, travel and performance, mentoring Gibson agents, head of the Department of Repair and, as we have seen, arranging and publishing music to promote Gibson instruments.  Another of his efforts came to national attention when both the Music Trade Review and The Cadenza magazines published articles about the new Gibson catalog “N,” with color illustrations of the Master Models. Advertising manager Clifford V. Buttelman (who was leaving Gibson for Melody magazine), Loar and production manager D. C. Mafit prepared this 60-page masterpiece of Gibson advertisement a few months before (See Breaking News: 1923, Money Over Melody).  

 

Cadenza, January, 1924.

 

In January of 1924, the Gibson factory was in full swing with the Master Model project. Was there a mandate for production, to move all unfinished instruments on through?  We have identified three batches of style 5 that were stamped in the last few months of 1923, over 100 of which were signed and dated February 18th and March 31st of 1924. Those were the largest number of instruments ever assigned to a given day.  Then, after a lapse in Master Model production that continued until October, most of the remainder of those batches were signed in the last three months of the year. A few from the last batch did not receive signature labels, but in all other aspects, they clearly exhibit the features and appointments of the Loar signed instruments.  All those instruments signed from 1922 through the end of 1924 are unique in appointments, features and sound, and are quite different from later models.

Factory Order Number from Gibson F-5 81290, the last stamp number of the Loar F5. On this mandolin, all appointments are identical to the the F-5s dated December 1, 1924, but there was no signature label affixed over the stamp number We know this was stamped at the end of 1923 because beginning in 1924, an “A” suffix appeared on the stamp numbers.

By March of 1924, Harry Ferris, the General Manager of Gibson announced a new nationwide campaign to promote Gibson instruments in magazines and newspapers across the country. However, in a curious move that we find unfathomable considering the number of F5s being built, references to the Master Model line and the F5 disappeared everywhere except in the Gibson catalog. Clearly, competing in the booming banjo market was an important consideration, but even beyond that, the heavy push in advertising was geared toward everything except the Master Model.  In some instances, some of the language associated with Loar’s efforts was repeated, such as Stradivarius graduations, but the accompanying illustrations depicted the F-4 or even the style O guitar.

Vernon Parish Democrat, Leesville, Louisiana, January 10, 1924

Music Trade Review, March 8, 1924.

Despite leaving behind the Master Models in magazine ads, Gibson continued to promote the Virzi Tone Producer, and even began a line of Gibson violins, actually made by the Virzi Brothers in New York. Cadenza, January 1924.

Loar’s personal relationship with Sallie Fisher Shipp-Loar, his wife since 1916 and musical partner since 1906, suffered a serious strain during his time at Gibson.  They had had not lived together full-time since leaving the boarding house at 1522 53rd Street in Chicago, Illinois, where they had moved when Loar returned from Europe in 1919.  They left Chicago in 1920, and from 1920 through much of 1923, Loar lived in two rooms at a boarding house on 216 South Park Street in Kalamazoo, Michigan, and Shipp lived with her mother in Brookfield, Missouri.  She traveled to meet him for rehearsals in Kalamazoo and to join the entourage en route for performance tours, and he made occasional trips to Brookfield. During the summer of 1923, the offers of Lyceum work that had made Shipp a star on the Chautauqua circuit had dwindled dramatically.  Many venues now featured camp meetings with fire-and-brimstone preachers like Billy Sunday, a former baseball star whose ecstatic remonstrations from the pulpit whipped his crowd into a frenzy. Some Chautauqua arenas were even usurped by the Ku Klux Klan (see Breaking News 1923, Episode 9). In her effort to rekindle her stardom, in 1923 Shipp had insisted on returning to her instrumentation (piano, violin and mandolin instead of full mandolin quintet) of the previous decade.  That year, Lyceum concert bills advertised her group as “The Fisher Shipp Orchestra,” even though Loar performed with her. Conversely, the Gibson concerts advertised “The Gibsonian Concert Orchestra with Lloyd Loar” and did not mention or show photographs of Shipp in their advertisements.  Even though Lloyd Loar’s uncle, James Loar of Bloomington, Illinois, continued to be “General Manager, International Chautauquas,” Loar and Shipp were booked on less than a dozen of those venues in 1923 and none in 1924.  Compared to 105 performances in 1922, this must have been alarming for her. In 1924, Loar welcomed Shipp back to the bill with the Gibsonians.  In addition, and for the first time, she posed in a group photo to promote their performances. In late 1923, Lloyd Loar moved into the house at 720 Kalamazoo Ave, Kalamazoo, Michigan, where his teaching studios were located, and perhaps engaged his wife as teacher of piano and voice. For the first time since 1920, the couple was sharing an address.  Shipp still spent much time traveling to visit her mother, but the language in newspaper accounts began to refer to “her home in Kalamazoo.”  We are able to track their movements thanks to frequent notices in the society pages of the Linn County Missouri newspapers; we do not feel we are straying too far into conjecture to assume those movements gave insight as to when Loar focused on Gibson work, performance duties and personal matters.

Fisher Shipp-Loar and Lloyd Loar. The Lima News and Times Democrat, May 25, 1924

 

During the course of this year, we look forward to publishing many of the documents we have collected. For now, here is an outline, with quotations from primary sources, that answers the question we posed at the end of Breaking News 1923: “Where was Loar in ‘24?”

   October, 1923:  Loar moves out of the boarding house at 216 S Park Street to a house at 720 Kalamazoo Ave, Kalamazoo.  Downstairs, Loar led a team of teachers providing lessons as the “National Music Studio.”   (Kalamazoo City Directory, 1924; Daily News, New York City, October 20, 1921)

   January 7, 1924: One H-5 Mandola receives Master Model Label signed Lloyd Loar, dated January 7, 1924.

   January 25, 1924.  “Gibson, Inc., issues new catalog.”  “Lloyd Loar, superintendent and acoustical engineer, and D. C. Mafitt, former advertising manager…(prepared the) technical copy…” Music Trade Review, February 2, 1924. Cadenza, January, m1924.

   Feb 1, 1924: “Mrs. A. D. Shipp entertained the Better Yet Class of the Christian Church…assisted by (her daughter) Mrs. Fisher Shipp-Loar.”  Linn County Daily Budget, Brookfield, Missouri, Feb 1, 1924.

   Feb. 2 & 3:  Loar invites Gibson stenographers Nell VerCies, Dorothy Crane and Lucille Campbell, all in their early 20s and members of The Gibson Melody Maids, to join the 1924 edition of the The Gibsonian Concert  Orchestra.  Fisher Shipp-Loar attends rehearsals in Kalamazoo, and the group posed for photos at James H. Johnstone studio.

   Feb 4: “Mrs. Fisher Shipp-Loar has returned from Kalamazoo, Michigan after visiting her husband.”  The Daily Argus, Brookfield, Missouri, Feb 4, 1924

   February 11: One K-5 mando-cello receives Master Model Label signed Lloyd Loar, dated February 11, 1924.

   February 13: One L-5 guitar receives Master Model Label signed Lloyd Loar, dated February 11, 1924.

   February 18: At least Forty-six F-5 mandolins receive Master Model Labels signed Lloyd Loar, dated February 18, 1924.

   February 19:  Lloyd Loar receives 94 shares of Gibson stock dated February 18, 1924.

   March 24, 1924: At least three F-5s receive Master Model Labels signed Lloyd Loar, dated March 31, 1924.

   March 31, 1924: The largest signature date with at least 64 instruments (36 F-5 mandolins, 14 H-5 mandolas, three K-5 mando-cellos and 11 L-5 guitars) known to have received Master Model Labels signed Lloyd Loar, dated March 31, 1924.

   April 3: “Mrs. Fisher Shipp-Loar has returned from from Kalamazoo and is visiting her mother, Mrs. A. D. Shipp.”  Daily Argus, April 3, 1924.

   April 12:  “Mrs. Fisher Shipp Loar returned from Linneus.” Linn County Daily Budget, April 12, 1924

May through June, 1924, The Gibsonian Orchestra tours Northeast and Midwest.

   May 11, 12 & 13:  Fisher Shipp, Lloyd Loar and the Gibsonian Orchestra perform at the American Guild Convention.  The grand finale concert held at Carnegie Music Hall…in Pittsburg, PA.  Various sources including The Gazette Times, Lima, Ohio. May 12, 1924

   May 22, 1924: “Fisher Shipp and the Gibsonian Concert Orchestra  to perform at Memorial Hall in Lima, Ohio, on May 28.” Lima Republican Gazette, May 22, 1924;   The Lima News and Times, Democrat, May 25, 1924

   June 7, 1924: Fisher Shipp and the Gibsonian Concert Orchestra  to perform at Woodhaven Church, The Chat, Brooklyn, New York, June 7, 1924

   July 19:  Mrs. Fisher Shipp-Loar and her mother, Mrs. A. D. Shipp leave for Kalamazoo to spend two weeks with  the former’s husband, Mr. Loar.” The Daily Argus, July 19, 1924.

   August 7, 1924 “Lloyd Loar, Factory Mgr., Gibson, Inc.” endorses Grover.  Music Trade, August 7, 1924.

   August 14:  “Mrs. Fisher Shipp-Loar has returned from Kalamazoo, Michigan.” Linn County Daily Budget, Aug 14, 1924

   Sept 3: “Mrs. Fisher Shipp-Loar performs at Rotary Club Banquet.” The Daily Argus, Sept 3, 1924

   Sept 17, 1924: Hart replaces Ferris as General Manager at Gibson, Inc., Advertising Manager Stewart resigns. Music Trade, September 20, 1924.

   September 18: At least three F-5 mandolins signed Lloyd Loar, dated September 18, 1924.

   September 22:  At least two F-5 mandolins signed Lloyd Loar, dated September 22, 1924.

   Sept 24: “Mrs. Fisher Shipp-Loar will leave today for her home in Kalamazoo, Michigan, after spending the summer with her mother, Mrs. A. D. Shipp.” The Daily Argus, Sept 24, 1924

   October 7, 1924: Mrs. Fisher Shipp Loar is visiting her mother, Mrs. A. D. Shipp. The Daily Argus, Oct 7, 1924

   October 7, 1924:  At least six H-5 mandolas signed Lloyd Loar, dated October 7, 1924.

   October 10: “Fisher Shipp travels from Kalamazoo to Brookfield to visit her mother”  Brookfield Gazette, Brookfield, Missouri, October 10, 1924

   October 13, 1924: At least three K-5 mando-cellos signed Lloyd Loar, dated September 18, 1924.

   October 14: “Lloyd Loar, acoustical engineer for Gibson, Inc., … designer of the Tenor Lute”  Music Trade Report, October 19, 1924.

   October 17, 1924:  Loar signs an agreement with Guy Hart receiving “final payment on all patent contracts and royalties.”  (Roger Siminoff, “The Life and work of Lloyd Allayre Loar” p. 65 & 66.)

   Oct 18:  Mrs. Fisher Shipp-Loar performed at Christian church. The Daily Argus, October 18, 1924

   Oct 19:  Article appears in the Kalamazoo Gazette: “Lloyd Loar Accepts Musical Post / … will leave early in December for Boston where he will be associated with Walter Jacobs (Melody Magazine)…in his association with the Gibson Company he has been factory manager and acoustic engineer.  He will continue his association with that concern after he leaves for Boston in an advisory capacity.” The Kalamazoo Gazette, Kalamazoo, Michigan, published October 19 and 25th.

   October 28. An article similar to the Kalamazoo article of Nov. 19 & 25::  “Accepts Musical Post / Lloyd Loar and wife, Mrs. Fisher Shipp-Loar to Boston”  The text includes “will leave early in December.” The Daily Argus,  Brookfield, Missouri, October 28, 1924.

   November issue of Crescendo:  Lloyd Loar’s close friend William Place, Jr., encourages students to write to “Lloyd Loar, c/o Gibson, Inc., Kalamazoo, Michigan.”

   November 15, 1924 “Lloyd Loar, Factory Mgr., Gibson, Inc.” endorses Grover.  Music Trade, November 15, 1924.

   November 13:  Lloyd Loar performs a duet with Mrs. Ivan Rasmussen, First Presbyterian church, Kalamazoo, Michigan (Rally for Charity Drive) Kalamazoo Gazette, Nov 11, 1924.

   November 17, 1924. At least one F-5 mandolin and one L-5 guitar signed Lloyd Loar, dated November 17, 1924.

   November 24, 1924 “Mr. Lloyd Loar, M. M. Engineer” (Master of Music) named as one of the judges for Crescendo’s musical composition contest. The Crescendo, November, 1924.

   December 1, 1924.  At least 11 F-5s and 11 L-5s  known to have Master Model Labels signed Lloyd Loar, dated December 1, 1924.  At least 30 instruments were finished from the 11985 FON batch, the last stamp date in late 1923; some did not receive a signature label.

   Dec 20 (Saturday) “Mr and Mrs. Loar will provide special music for the Christmas sermon 6:30-7:30.” (Christian Church, Brookfield) Linn County Daily Budget, Dec 20, 1924.

   December 22, 1924 (Monday): “George Altermatt made factory manager of Gibson, Inc., Kalamazoo, Michigan” replacing Lloyd Loar. Music Trade, Dec 27, 1924.

   Dec 23 (Tuesday) “The musical program was put on by Mr. and Mrs. Loar.” (Brookfield Rotary) Linn County Daily Budget, Dec 24 1924

   December 23: Mr. and Mrs. Loar perform for the Rotary Club luncheon. The Daily Argus, Dec 23, 1924

   December 23:  Mr. and Mrs. Loar perform 6:30-7:30 pm in Linneus, Missouri. Linn County News, Dec 23, 1924.

    December 25, 1924:  “Mr. and Mrs. Lloyd Loar are enjoying a Christmas dinner and family reunion at the home of Mrs. A. D. Shipp.”  The Bulletin, Linneus, Missouri. Dec 25, 1924

    December 26, 1924:  Loar returns to Kalamazoo.

    December 27, 1924:  “Mrs Fisher Shipp-Loar left today for Kalamazoo, Michigan to join Mr. Loar.  From there, they will go to their new home in Boston, Massachusetts. Linn County Budget, December 27, 1924

    December 27-31, 1924: Loar moves out of the house at Kalamazoo Ave.

    January, 1925:  Mr. and Mrs. Loar move into the house at 88 Corey Ave, WR, Boston, Mass.

 

As a bonus: Lloyd Loar’s mandolin quintet arrangement of Isham Jones’ popular song, “The One I Love.”

Isham Jones’ Brunswick recording of “The One I Love,” featuring Al Jolson. Due to the recording techniques of the time, the mandolin ensemble is virtually inaudible, lost to the brass and rhythm instruments.

Stay tuned for our next episode, the biggest day yet of the F5: February 18, 1924!!